Ketel One vodka and GQ magazine have launched a new online campaign called “A Gentleman’s Call: In Pursuit of an Idea that Matters.” It is led by actors Ian Somerhalder and Carlos Ponce, and Movember Foundation CEO Adam Garone. The purpose of the campaign is to find the “idea, inspiration or endeavor that will raise society’s behavioral bar.”

From now until July 29, contestants can submit project ideas on www.AGentlemansCall.com. Five finalists will be selected and consumers across the country will pick the winner, who will receive a $100,000 investment from Ketel One for their project. Get brainstorming, people.