“I can taste her on my tongue. She’s the sweetest taste of sin.” Now, the question is, is Ne-Yo referring to a girl in a club or his latest endeavor — a 70-proof mixture of tequila and rum? Not satisfied with merely causing body parts to gyrate on the dance floor or creating a line of hats, Ne-Yo thinks it’s time to make his mark on the alcohol industry.

The hit singer and songwriter has decided to hook up with Malibu Red to make a brand out of what he and his friends drink all the time: coconut rum and silver tequila. While that sounds like a bad shot, we’ll just have to see if this hooch is worth saying, “I just can’t stop” when it debuts at local liquor stores later this month.

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Ne-Yo, Malibu Red: Singer Launches New Liquor With Established Brand, The Boombox