The Hooch Life


Explore nearly 30 liquor categories, from absinthe to vodka.

A Selection of Various Spirits
  • Absinthe

    This anise flavored and often high-proof spirit has more fans than ever due to some amazing new productions from distillers all over the world. Try it in a Sazerac or Death in the Afternoon, or maybe a classic Absinthe Drip.

  • Aquavit

    Aquavit is a caraway spirit popular in Norway and other Scandinavian countries. It can be aged or not, and is often used in celebration.

  • Bitters

    Think of these as the bartender's spice rack. They are the teeny little accent flavors that bring a delicious depth and complexity to your cocktail.

  • Brandy

    Brandy includes many spirits with different flavors, so there's something for everyone. It can be aged like French Cognac, Armagnac and Calvados, or un-aged like grappa, pisco or eau de vie.

  • Gin and Genever

    This centuries-old, juniper-based liquid tradition is back in a big way. From the original Dutch Genever, to Old Tom, London Dry, Plymouth, and the hundreds of new, American-style gins, The Hooch Life will help you discover the best gin for you and your cocktail.

  • Liqueur

    Although not new, the category of liqueurs currently gaining popularity and bartender acclaim are aperitifs and digestifs. And there's more to them than Jagermeister. Used well, good liqueurs can take an average drink and turn it into a complex cocktail.

  • Rum and Cachaça

    While the Caribbean is well known for its rum production, quality rum is being made almost everywhere these days—even right here in America. Brazilian Cachaca and France's Rhum Agricole are made directly from the juice of the sugar cane. Now many rums are barrel–aged (similar to whiskey), and are at their best enjoyed neat, with a couple rocks, or with a splash of water.

  • Tequila, Agave and Mezcal

    Today's fine tequilas are made of 100% agave—so good, they're like sipping fine wine. Our Hooch Bartenders guide you through the different brands and aging, from silver (or blanco), to reposado, and anejo to help you choose the best tequila for your taste and cocktails. Mezcal (primarily made in Oaxaca, Mexico) is also made from agave, but is roasted and smoked for days or weeks. Agave spirits include anything made from the agave plant but aren't made in Mexico.

  • Vodka

    Beloved for its clean taste and easy mix-ability, vodka made a fashionably late entrance onto the American scene. Many classics like the Bloody Mary, Screwdriver, or James Bond's famous “shaken, not stirred” martini helped vodka become the number one consumed spirit in the U.S. Flavored and organic vodkas made with real fruit produce incredibly natural tasting spirits and cocktails.

  • Whisk(e)y

    Dating back to the 1500s, whisk(e)y has been made all over the world with different rules and regulations, but is always made from three main ingredients: grain, water, and yeast. Whether you like Scotch, Irish, Bourbon, Tennessee, Rye, Corn, Wheat, Canadian, or maybe you are still trying to figure it out—you've come to the right place.

  • Wine and Champagne

    While not a spirit, it is included in many cocktails. The Hooch Life Bartenders can help you choose just the right wine or Champagne for your Sangria to your Mimosas. We offer suggestions for the best wine for your cocktails.

The Hooch Life Guide to American Whiskey